Description:

The Crisis Communication Management course covers the skills required for media professionals and heads of media departments to effectively manage emerging crises in a way that meets the objectives of the institution or ministry.Crises, whether internal or external, arise constantly without prior warning. Institutions, ministries, and government agencies handle crises in the public interest, attempting to professionally manage them to minimize any resulting harm and create a buffer against their impact.Media plays a crucial role, but it requires management that knows how to handle crises professionally and find appropriate tools for succeeding in this task.

Objective of the Crisis Communication Management Course:

In management science, any problem faced by institutions in governmental or private sectors is termed a “crisis,” especially if it damages their reputation in the eyes of the public. Governmental and private institutions need crisis management to overcome problems and find optimal solutions, eliminating any negative impact.

One of the most powerful tools available to these institutions is media, with its influence through various media channels, social media platforms, and beyond. Successful crisis communication management enables institutions to navigate crises, mitigate negative impacts, and potentially turn crises into positive opportunities for the organization.

This course aims to empower participants with crisis communication management skills, enabling them to develop and execute media strategies that align with the goals and objectives of their institutions.

Detailed Objectives of the Crisis Communication Management Course:

The Crisis Communication Management aims to equip participants with the following skills:

• Identifying crises and predicting them before they occur.
• Analyzing crises into primary factors and outlining plans to facilitate handling them.
• Developing professional media plans for crisis management.
• Executing crisis media plans with high professionalism.
• Managing teams during crises.
• Approaches for dealing with various entities (governmental, media, public, social media, etc.) during crises.
• Concepts of diplomacy and etiquette in communication and spokesperson roles.
• Monitoring the performance of media plans during crises, analyzing them, and making corrections.
• Understanding the concept of “turning the tables” and its implementation in public crises.

Training Activities and Methods for the Course:

• Lecture sessions
• Practical application exercises
• Discussion sessions

Course Contents of Crisis Communication Management:

The course includes:

• Fundamental concepts about crises, their types, characteristics, emergence factors, and formation processes.
• Causes leading to the emergence of crises.
• Methods for predicting crises.
• Lifespan of a crisis and its impacts on institutions.
• Theories of crisis management.
• Crisis communication management and the role of media.
• Strategic elements governing media during crises.
• Pre-crisis procedures.
• Media communication during crises: do’s and don’ts.
• Crisis communication management plans.
• Digital media and its role in crisis communication management.
• The role of the spokesperson.
• Monitoring crisis management plans.
• Media advisory during crises.
• Lessons learned and insights gained.